Fractional Business Development Manager | Fractional Business Consultant

Craig Barratt

Fractional Business Development Manager | Fractional Business Consultant

Helping Local Businesses Maximise Profit, Scale Faster & Build Sustainable Growth

With over a decade of experience working with businesses across Greater Manchester, I help companies unlock hidden profit, develop strategic growth plans, and build stronger commercial performance.

I work with business owners who want accountability, clear strategy, and measurable results — without the cost of hiring a full-time director.

My role is simple:

Increase profit, strengthen strategy, and help businesses grow sustainably.

Core Services

As a Fractional Business Development Manager, I provide:

Strategic Growth Planning

• Business growth strategy development

• Market positioning and commercial planning

• Strategic objective setting and tracking

  
  

Profit Maximisation

• Profit analysis and margin improvement

• Pricing strategy optimisation

• Cost reduction opportunities

• Revenue growth planning

  
  

Business Development

• New business generation strategies

• Strategic partnerships

• Referral and networking opportunities

• Local brand awareness expansion

  
  

Leadership & Accountability

• Weekly or monthly accountability meetings

• Business performance monitoring

• Leadership mentoring for business owners

• Team alignment and goal setting

  
  

Brand & Local Market Visibility

• Introductions to local business networks

• Community and regional partnerships

• Brand awareness support within the local business ecosystem

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Fractional Business Development Packages

Bronze Package

Accountability & Strategic Focus

£396 per month

Minimum 3 month commitment

Includes:

• 1 hour accountability meeting per week

• Strategic progress review

• Goal setting and performance tracking

• Profit improvement guidance

• Business growth recommendations

Ideal for:

Small businesses that want structure, accountability, and clear direction.

Silver Package

Strategic Growth Partnership

£1,188 per month (ex VAT)

Half day per week commitment

Includes:

• Weekly accountability meetings

• Strategic objective setting

• Profit improvement strategy

• Business growth planning

• Local business networking opportunities

• Brand awareness opportunities

• Commercial performance reviews

• Profit growth focus and accountability

Ideal for:

Businesses ready to accelerate growth and increase profitability.

Gold Package

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Fractional Business Development Director

£2,772 per month (ex VAT)

One full day per week commitment

Includes:

• Full weekly strategy and accountability sessions

• Strategic objective setting and management

• Leadership and team development

• Profit growth strategies and optimisation

• Business networking opportunities

• Brand awareness development

• Partnership introductions

• Performance monitoring and reporting

Ideal for:

Businesses that want a strategic growth partner embedded in their business without hiring a full-time director.

Who I Work With

I typically work with:

• SMEs looking to scale

• Established businesses that want more profit

• Owner-managed companies

• Service businesses

• Local businesses looking to expand their network.

My Approach

My approach focuses on three core pillars:

Strategy

Clear direction and commercial focus.

Accountability

Consistent action and measurable progress.

Growth

Sustainable, profitable business expansion.

Why Work With a Fractional Business Development Manager?

Hiring a full-time business development director can cost £70k–£120k per year.

A fractional model gives you:

• Senior-level experience

• Strategic leadership

• Measurable commercial improvement

• A fraction of the cost

Next Steps

If you want to increase profit, build a stronger strategy, and grow your business, let’s talk.

📞 Free discovery call available.